October 4th, 2011 | Published in Google DoubleClick
You might notice a small change when you sign in to DoubleClick for Advertisers today -- the link to DFA Analytics at the top of the page now reads “DFA Reporting.” Although this is a small change to the interface, it represents a big step towards an entirely new reporting system in DFA -- one that is fast and flexible, fully integrated with other DoubleClick advertiser products and that can deliver key insights in this world of advertising to the multi-device, always-on consumer.
The rubber met the road with last month’s reporting launch of Report Builder and Multi-Channel Funnels in DFA, representing the first of many exciting new developments for reporting in the coming year.
Please join the DoubleClick product management team for an upcoming webinar, Introducing the New DFA Reporting, to learn more about these major enhancements to DFA’s reporting system.
October 18, 2011
12:30pm EST / 9:30am PST
To register for this webinar please visit http://tinyurl.com/dfareporting
We look forward to hearing your feedback and questions during the webinar!