April 18th, 2011 | Published in Google DoubleClick
The second installment of the Ad Planner 1000 list for 2011 saw similar trends to January in a few major areas, while a couple major events drove attention to additional sites.
While not as drastic as the previous month, well known outlets such as sears.com (-16%), walmart.com (-13%), costco.com (-13%), bestbuy.com (-11%), overstock.com (-10%), macys.com(-9%), and jcpenney.com (-7%) still saw declines in visitors to their sites.
Also following last month’s trend, the upcoming tax season continues to boost irs.gov (+45%) and TurboTax sales keep driving up intuit.com (+10%). Folks are also turning to tax advisors, with hrblock.com making its 2011 debut in the top sites list at #803.
Sports in February saw an end to the football season (with a thrilling Green Bay victory), and a subsequent drop to nfl.com (-49%). To pick up the slack, the 2011 NBA All-Star Game was played in Los Angeles this month and drove up traffic for nba.com (+12%).
After multiple delays and rescheduling, the long-awaited final mission of Space Shuttle Discovery finally took off on February 24th. This event and the anticipation leading up to it also likely launched interest in nasa.gov (+24%).
Finally in tech news, the 2011 Mobile World Congress took place in mid-February in Barcelona. Google announced Android 3.0, its first OS built for tablets and android.com debuted on our list at #680.