February 17th, 2009 | Published in Google DoubleClick
Think you have social media checked off on your marketing plan because you have a blog, podcast, vodcast and active forum? Think again. Now that you've hit your stride with social media, it's time to accelerate the conversation by drawing in new participants. We'd like to share three ways to use rich media ads to do this:
Plug Your Blog: Embed your blog feed into an ad unit. Include a call-to-action in the unit to subscribe to your RSS feed.
Add Media to the Ad: Advertise new podcasts or vodcasts as they become available. Include part or all of the podcast in the ad unit. Promote links to subscribe to your feeds in addition to offering individual download links.
Bring it All Together: Package all your social media channels -- blogs, podcasts, vodcasts, comments feeds -- into one comprehensive widget. Allow people to share it on their blog or social network of choice. Seed the widget by running it as a shareable ad on relevant paid media.