August 17th, 2010 | Published in Google DoubleClick
A top request from DoubleClick Ad Planner users has been to make it easy to plan and buy your next Google Display Network (GDN) campaign in Ad Planner. GDN advertisers have particularly found Ad Planner to be an indispensable resource in researching sites for their next media buy. Carnival Cruise Lines is just one advertiser who made good use of Ad Planner in the planning phase of their GDN campaign.
So in response we launched the export to AdWords feature in Ad Planner back in May.
With this feature, you simply export GDN placements from Ad Planner into AdWords. These exported placements will be set up as either a new campaign or added to existing campaign or ad group within AdWords.
This online tutorial will help you learn how to take advantage of this simple way to buy GDN placements found through Ad Planner.
In this tutorial, you will learn about:
- Creating a media plan and finding GDN placements
- Exporting your plan to AdWords
- Setting up a new campaign or adding to existing campaign in Adwords
You can also find the tutorial via the DoubleClick Learn Center (login required).