March 23rd, 2011 | Published in Google DoubleClick
The power of DFA Analytics rests in its visually-driven views of campaign performance with easy-to-understand charts and graphs. Drill-down reporting allows you to view performance at multiple levels and across dimensions such as geography, browser, operating system and connection speed, regardless of whether targeting was implemented during campaign setup.
We’re pleased to announce that with this latest release of DFA Analytics, we’re making the tool even more powerful by incorporating standard DoubleClick Rich Media metrics. New metrics include:
- Click Rate
- Backup Image
- Average Display Time
- Interaction Rate and Time
- Number of Expansions and Expansion Time
- Number of Video Plays and Average Video View Time
DFA Analytics updates the data continuously throughout the day and provides you with a quick and easy way to glance at reporting and verify that your recently trafficked campaigns have gone live and are running smoothly. For example, you could monitor potential issues with your campaign by checking on the number of backup images being served up.
Rich Media metrics in DFA Analytics also allow you to drill down your analysis to any level, from account on down to advertisers, campaign, site, ad and creative. Graph results to compare different Rich Media metrics such as the average display time against average video view time over time. Get deeper insight into how your campaign is performing over time by charting results by day, week or month. Go further by benchmarking a campaign’s interaction rate against that of the whole advertiser. Or get a quick pulse on the success of your in-banner video ads by viewing the number of video plays your campaign is receiving.
We’re continuously adding new features to DoubleClick for Advertisers, so expect to see frequent improvements to DFA Analytics in the coming months.