November 14th, 2011 | Published in Google DoubleClick
We know that maintaining consumer trust is an important priority for our clients. To help support that priority, DFA is providing six custom creative templates for implementing the Advertising Option Icon in your ads, in compliance with the Digital Advertising Alliance (DAA)'s Self-Regulatory Program for Online Behavioral Advertising.
These custom templates in DFA work with the three approved providers to provide compliance services: DoubleVerify, Evidon, and TRUSTe. If you partner with one of these providers, you can save time by using these custom creative templates to implement the Advertising Option Icon on your ads. We have provided a template in DFA for Flash and a template for images for each of these providers. We have worked with these vendors to ensure support of OBA functionality but did not validate that any other components of these solutions worked with DFA.
DFA is an open platform allowing our advertisers to take advantage of 3rd party or native solutions for a variety of problems, and compliance with OBA standards is just one example of these problems.
To learn more about how to add the Advertising Option Icon templates to your DFA account and also to add a creative with the Advertising Option Icon within DFA, reference this article in the Help Center (DFA sign-in required).