August 15th, 2011 | Published in Google DoubleClick
Building a great ad serving system is dependant on you, our users, giving us feedback on what would best suit your needs in DoubleClick for Advertisers. We listen and learn from our customers every day and are always looking to learn even more from you.
So DFA users, please participate in our usability studies and see your efforts result in product enhancements designed to better meet your needs.
It’s simple to participate. Just fill out this form and whenever we have a study coming up and you fit the profile we are looking for, one of our User Experience Researchers will be reaching out to you. You must be a current user of DFA to participate.
The DFA User Experience team will spend some time with you reviewing new ideas for product enhancements and gather your thoughts, ideas and opinions. Your commitment is just 1-2 hours at a place most convenient for you - whether over the phone, at your office or in our usability lab located in New York City. Mostly we’re interested in observing first hand the ways in which you use DFA so we can come up with new ideas and novel solutions for your most common workflow issues.
What’s in it for me, you might ask? Well, as a DFA usability participant you will get a sneak preview of the latest DFA features before they hit the wider market. You’ll be able to have a direct impact on the way new DFA features are rolled out and ultimately make your day-to-day lives in the system that much easier.