June 19th, 2012 | Published in Google DoubleClick
On Thursday, Jun 21, 2012, IAB is hosting its Advertising Technology Marketplace at the Crowne Plaza Times Square in New York City, and DoubleClick will be there! This event looks to address the developments, opportunities, and impact of technology on the digital media ecosystem, and we have a number of Google leaders contributing to both the advertiser and publisher sides of the conversation. We look forward to seeing you at the event--in particular the sessions we are leading below!
Building Brands with Programmatic Buying: A Case Study with Kellogg’s
9:30 am, Mainstage
Chip Scovic, Head of Sales, Strategic Partner Management for Google
Bob Arnold, Associate Director, Global Digital Strategy, Kellogg’s Company
Demand-side platforms are transforming how digital media is bought and sold, bringing new levels of precision and reach to digital marketing campaigns. And although the technology is still largely relegated to the realm of "direct response," this is quickly changing. RTB is poised to transform not just performance-oriented campaigns, but also brand-building efforts, as marketers are turning to the technology for the advantages it offers. The ability to reach a precise audience, in real time, and increasingly through engaging new formats, metrics and inventory are all trends that are promising new opportunities for marketers. In this session, Google's Chip Scovic partners with Jon Suarez-Davis from Kellogg's to take us through ways in which advertisers are beginning to blend art and science to build their brands online.
The Next Generation Ad Buying Platform
10:25 am and 11:05 am, room 406
Presented by: Stephen Yap, Head of Emerging Products & Markets, Google
In these sessions DoubleClick seeks to answer the question: What is the next generation ad platform? From ad serving and creative, to ad buying and reporting. From mobile and video to search and social. With a clear vision of the future, we will explore the functionality and performance required to advance the industry and meet the evolving needs of digital marketers.
The Publisher Opportunity: Devices & Ad Formats
10:05 am and 10:45 am, room 406
Shane Peros, Managing Director, Americas Sales, Google
Bill Murray, Vice President, Digital Advertising Operations at The Weather Channel
In these sessions, Shane Peros, Managing Director for Strategic Publisher Partnerships at Google will be joined by a top-tier publisher to discuss cross-format opportunities in mobile, video, rich media and the operational efficiencies and benefits of using the DoubleClick suite of products.