February 6th, 2013 | Published in Google DoubleClick
featuring Joanna O’Connell, Principal Analyst, Forrester Research Inc.
and Danny Huynh, Managing Director of Digital and Client Leadership, Mindshare
hosted by Chip Hall, Director of Media Platforms Sales, Google
Digital ad spend is growing. Programmatic is on the rise. DSPs are gaining traction. But for marketers and media buyers, this often becomes just another channel to add to the many they already manage. So how do we get from simply buying RTB to a seamless, data-driven, multi-channel approach to media management?
Please join DoubleClick on February 19th for a webinar in which we explore the trend of consolidated media buying and management. In this webinar:
- Joanna O’Connell, Principal Analyst at Forrester Research will present findings from new commissioned research produced by Forrester on Navigating the Road to the Consolidated Buying Platform. Forrester interviewed a range of experts including agency and trading desk executives as well as marketers in order to delve into the challenges and opportunities they face in today’s media buying and management landscape. What emerges is a picture of an industry ripe for consolidation but in need of a path to get there.
- Danny Huynh, Managing Director of Digital and Client Leadership at Mindshare will share his experiences in consolidating clients on a single platform, including benefits they are seeing, obstacles they faced, and advice for other organizations embarking on the their own journey to consolidation.
Register here for the webinar to be held on Tuesday, February 19, 2013 at 10:00am PST / 12:00pm CST / 1:00pm EST. The full study conducted by Forrester on the topic will be available for download following the webinar.