November 4th, 2010 | Published in Google DoubleClick
Want to build applications that talk to DoubleClick for Advertisers but not sure where to start? With the release of the new Google Code site for DFA, developers now have a comprehensive set of guidelines for using DFA’s web services API.
The new site will be your one-stop shop for everything you need to know about the DFA API, from documentation, to code examples and how-to’s, to announcements and product updates. There’s also a forum (you’ll need to apply for membership) where users can discuss the API and provide feedback.
In addition, you can refer to the DoubleClick Advertisers API blog for information on new features, discussion on best practices for developers and the heads up on planned outages.
The DFA API lets you build applications that talk directly with our ad trafficking system. It’s especially useful for automating routine, as well as integrating DFA with third-party systems. Most popular programming languages are supported, including Java, PHP, Python, .NET, Perl, and Ruby.