November 2nd, 2011 | Published in Google DoubleClick
This week we are launching a group of new changes in DoubleClick Ad Planner. The existing Search by Audience tab is being replaced with a Search for Placements tab. This new tab has all the functionality of the existing interface but also brings many new features into the application.
Here are some of the great new capabilities we’ve added:
Site Language: In addition to being able to restrict on a language for your Audience you will be able to restrict your search to pages where the content is predominantly in a specific language.
Site Content: Find sites similar to other URLs or a set of keywords.
Topic Exclusion: Find sites that do not belong to the categories you choose.
Advanced Ad Formats: We now support filtering on advanced Video Ad options such as TrueView and Duration.
Attributes: Additional placement level properties for selection.
Browser Class: In an increasingly smartphone and tablet centric world you can now restrict results to those sites that support these types of browsing.
Besides these great features we’ve also brought YouTube content into Ad Planner. You can now search for the best YouTube categories and channels that meet your advertising needs.
With these changes we are putting more display ad inventory at your fingertips than ever before. By providing the ability to plan Video side by side with your traditional display purchases you can build comprehensive media plans that offer you better reach and engagement. For additional details on the new release check out the Ad Planner help articles.