October 21st, 2011 | Published in Google DoubleClick
(cross posted from the DoubleClick Search blog. To learn more about DoubleClick Search, contact your Account Manager or request a call from a DoubleClick Search specialist.)
In addition to Floodlight segmentation, we’ve made some exciting enhancements to the DS3 UI over the past few weeks, including new filter options, keyword defaults, and a settings bar for campaigns and ad groups. Read on to learn how these new features can help you work faster and better in DS3.
New filter options: ‘Does not contain’ and ‘Starts with’
When you set up a filter that has the options Contains, Equals, and Does not equal, there are now two additional options: Does not contain and Starts with. When combined with the recently released ability to filter by multiple terms, you have an even more powerful set of filtering options.
Apply default settings to keywords
When creating keywords in the DS3 UI, you can now apply default values to keywords as you enter them in the text box. This makes it easy to apply the same values to several keywords, while also customizing the settings for some keywords when needed.
For example, if one keyword in an ad group is performing well, you can set a specific max CPC bid of $10, while keeping all other keywords at the default bid of $5. To apply a default, exclude the field from the row in the text box. Learn more about the proper formatting of default keyword settings in the Help Center.
New settings bar for campaigns and ad groups
When you select a campaign or ad group in DS3, you’ll now see a settings bar near the top of the page. This bar gives you a quick overview of campaign/ad group settings. If you need to make a change, you can simply click the Campaign settings or Ad group settings button and edit the settings in the inline panel that appears. Look for even more useful information in this bar in the future.
For more information about the latest DS3 release, including fixes to known issues, check out the release notes. And keep an eye on the blog for information about improvements to uploads, downloads, and reporting!
Posted by the DoubleClick Search Team