February 25th, 2010 | Published in Google DoubleClick
Over the past year we've built upon the central role of DoubleClick's technology products within Google's display advertising business. For example, we released our next generation ad serving platform for publishers, we strengthened the ties between media planning, ad serving and reporting, and we opened the new DoubleClick Ad Exchange for business.
As a next step in our ongoing effort to invest in DoubleClick's technology products, we've brought Google Ad Planner under the DoubleClick brand. This better aligns Ad Planner's media research and planning tools with our efforts to enable the end-to-end planning, buying, serving and measurement of display ads across the web. In the future, we plan to bring Ad Planner's capabilities deeper into the campaign management process in innovative and useful ways.
As always, anyone can use Ad Planner whether or not they are a DoubleClick customer. The product remains free and open for everyone. The URL to access Ad Planner remains the same: www.google.com/adplanner.