March 10th, 2014 | Published in Google DoubleClick
Marketers and agencies have countless opportunities to engage audiences with rich formats across channels and devices. But today, organizations are using an average of 4.7 ad tech platforms to execute what should be a seamless experience across search, display, video, mobile, and more.
Many forward-thinking organizations know the real opportunity lies in creating unified, cross-channel experiences that span multiple touchpoints. In a new Think Insights article, Marco Bertozzi, Executive Managing Director at VivaKi, explains the benefits of adopting a unified solution to unlock the full potential of digital marketing. Check out the article on the Think Insights page here.