October 15th, 2010 | Published in Google DoubleClick
Congratulations to the winners of the fifth annual Digital Media Advertising Creative Showcase (DMACS) awards! The event took place Thursday October 14 at the Directors Guild of America in Los Angeles. DMACS 2010 showcased the apex of cutting-edge digital media advertising around entertainment releases over the past year. The most innovative and creative digital media talent in the industry competed in six categories to receive recognition for campaigns executed with excellence. Google's DoubleClick Rich Media Team is the proud sponsor of these awards, and we would like to extend our congratulations to the winners!
Winners of the DMACS 2010 are:
Best Home Entertainment Rich Media Campaign:
Up – Walt Disney Studios Home Entertainment and Deadline Advertising
YouTube Creative Award:
The Last Exorcism – Lionsgate and The Visionaire Group
Best Television Rich Media Campaign:
The Fugitive Chronicles – A&E and The Visionaire Group
Best Video Game Rich Media Campaign:
Mass Effect 2 – Electronic Arts and Draftfcb, Sabertooth and Wieden+Kennedy
Best Theatrical Movie Rich Media Campaign:
The Expendables – Lionsgate and The Visionaire Group
Best Multichannel Cross-Media Campaign:
Dante’s Inferno – Electronic Arts/Visceral Games and Wieden+Kennedy, Kamp Grizzly and Emerge Interactive
The event was attended by approximately 150 of the entertainment industry’s leading marketing executives, agency heads, creative directors and designers. In addition to the awards ceremony, the showcase explored leading trends in digital marketing. Presentations included a panel discussion, hosted by Kevin Winston of Digital LA, on the topic of “TV Goes Tech: iTV, 3D & apps” and Eyetracking analysis and trends offered up by Lance Porter of New Media Mind.
Awards presenters included a range of talent and marketing executives from across the entertainment industry including Adam Carolla (comedian, talk-show host, author), Andrew Marlowe & Terri Miller (Creator/Executive Producer and Producer of ABC’s Castle), Janina Gavankar (The Gates, The L Word), Gordon Ho (Business development consultant for iTV and digital media and former EVP of Global Marketing at Walt Disney Studios Home Entertainment) and Jamie Byrne (Head of Marketing Programs, YouTube).
Posted by Kate Macevicz, Campaign Manager