February 22nd, 2011 | Published in Google DoubleClick
(originally posted on the DoubleClick Search Blog)In the blog post from January 18, we mentioned that we’ve been working on an updated version of DoubleClick Search, called V3. We’ll soon be introducing some of the features from V3 to the current version of DoubleClick Search: the new Agency Home and Advertiser Home pages. In addition, we'll be adding a unified DoubleClick Search sign-in page on the Google domain. Benefits include:
- Performance: This move to the Google infrastructure will provide a faster and more stable environment for DoubleClick Search with the Agency/Advertiser release, and allow us to make product changes more quickly in future releases.
- Instance consolidation: You'll be able to access agencies and advertisers from all instances at one sign-in page.
- Workflow: It will be easier and faster to select agencies and advertisers, to display only the advertisers that matter to you, and to access the Reporting Center.
- Preparation for V3: These changes will help to pave the way for even bigger changes in the coming months: the full release of the updated DoubleClick Search V3! Come see us at SES in NYC on March 22 for the premiere of DoubleClick Search V3.