May 11th, 2007 | Published in Google DoubleClick
Click fraud is a type of internet crime that occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad's link.
Online advertisers have been inundated with the term “click fraud”. Articles continue to try and help advertisers understand the level of fraud online as a percentage of total online advertising, but few talk to what they are doing to combat this growing problem.
DART Search leverages the multi-level click filtration of the search engines and imports their numbers directly into it own reporting, giving our users a clear advantage in fighting "click fraud".