January 18th, 2011 | Published in Google DoubleClick
Today, DoubleClick Rich Media makes interactive, video-rich advertisements for the mobile web possible with added support in DoubleClick Studio for HTML5. Traditionally, the core assets that rich media ads are based on have been developed using Adobe Flash. Now, with support for ads developed to the HTML5 web standard, creative agencies can manage rich media ads for the mobile web in DoubleClick Studio, right alongside the Flash-based ads that they are already managing.
HTML5 makes it possible to improve ad engagement levels among the growing number of people who browse the web from devices that don’t have Flash, such as Apple iOS devices like the iPad, iPhone and iPod Touch, and all Android devices without Flash installed. With continuous growth in mobile web-enabled devices, advertisers need a way to captivate and engage with mobile audiences. This release makes that possible.
If you’re interested in seeing impactful creative units on the mobile web for campaigns you’re involved with, download our information sheet. Then contact a DoubleClick Rich Media account manager or fill out the form here.
This is just one small piece of Google’s overall approach to mobile advertising. To stay abreast of all of Google’s innovations in mobile advertising, visit the Google Mobile Ads blog and Google Mobile Ads site.