May 22nd, 2007 | Published in Google DoubleClick
Keyword bidding on pay-per-click search engines is extremely complex.
The Bid Management module in DART Search removes the complexity from keyword bidding by bidding on keywords automatically, based on a straightforward set of rules that you provide.
We've recently published a comprehensive overview of our bid management technology, called DART Search Bid Management Overview. It's available to current clients in our award winning Knowledge Base. The overview describes the types of rules available, how the rules interact, and how frequently bidding takes place. It also addresses when and how you should manually intervene with automated bidding.
So, not only have we taken the complexity out of bid management, we've also taken the mystery out of our technology.
Contact your DART Search Technical Account Manager if you have any additional questions.