January 10th, 2008 | Published in Google DoubleClick
On January 23rd, the Interactive Advertising Bureau (IAB), along with the Media Ratings Council (MRC), will be hosting a webinar that will take you through the recently released Rich Media Measurement Guidelines. DoubleClick has been heavily involved in this project from its outset and are big supporters of the IAB and their leadership role on measurement. In the webinar, George Ivie of the IAB and MRC will present learnings on the point at which rich media advertising impressions should be counted.
Webinar: IAB Rich Media Measurement Guidelines Webinar
Date: January 23rd, 2008
Time: 4:00 - 5:00 EST
This webinar is for anyone whose company hosts, sells or serves internet advertising and is especially relevant to clients of DoubleClick Rich Media, as our metrics our both IAB-compliant and MRC certified.