May 11th, 2011 | Published in Google DoubleClick
Over the last ten years, DoubleClick for Advertisers has gone through many revisions and added scores of new features. The launch of DFA6 in 2008, in particular, was a significant step in improving the overall usability of the trafficking system. Now, we are entering another phase in delivering usability improvements across the DFA interface as we work to standardize DFA’s look and feel across the system.
As we roll out these enhancements you will notice that pages within the DFA interface will be:
- Shorter because we’re removing unnecessary white space
- Easier to scan and read because we’re incorporating color to help distinguish field labels from their values
- Easier to use because we’re standardizing elements across the user interface - such as buttons, drop downs and text fields
At first, we’ll be giving a preview of the updated look in the Admin tab. Soon to follow will be the Advertisers and Campaigns tabs.
These changes will definitely be noticeable, but remember: we’re not removing any fields or changing how DFA works; all the workflows will be staying exactly the same. We’re just making what we’ve got easier to use.
Keep on the lookout for other user experience enhancements coming soon!