March 26th, 2008 | Published in Google DoubleClick
We all know that copy is an important element in managing paid search campaigns. It’s no longer just about getting your keywords in the top positions or having 20 different bid strategies. It’s important to make smart decisions on your messaging to get the right customers and create a positive experience after the click happens. Wouldn’t it be great to see the performance of a keyword along with the ad that actually contributed to the conversion? Well now with our new Ad/Keyword Segmentation Report you can understand which pairing of keyword and copy returns the best results and further refine your ad groups.
Speak to your DART Search TAM to learn more about this report. You can find it by navigating to Search Related reports in DART Search and then choose Ad/Keyword Segmentation Report. Now that you know it’s available, be sure to look out for upcoming tips and tricks on how to better take advantage of this report.