June 22nd, 2011 | Published in Google DoubleClick
We’re back on this month with some interesting observations for the April Ad Planner 1000 list. It appears that the change of season had its impact particularly on sports, weather and technology sites as 2011 moved into the spring season in the northern hemisphere.
Major League Baseball here in the United States started the 2011 season strong with their website, mlb.com, experiencing a 58% increase in the number of visitors. Other American sports fared well as they were heading into their respective playoff seasons: basketball's nba.com (+6%) and the National Hockey League's nhl.com (+19%) saw upswings in their site traffic numbers during the month of April.
Deal sites have been experiencing steady growth in traffic month over month according to the AP 1000. In addition to the popular groupon.com (+4%) and livingsocial.com (+11%) sites, coupons.com (+23%), shopathome.com (+18%) and snapdeal.com (+8%) witnessed considerable increases in visitors to their site from the month before. Everyone loves a good deal apparently.
Changing seasons and its effect on weather-related sites also seems to be a consistent trend for sites in the AP 1000. Perhaps people who have been anxiously awaiting the arrival of better weather drove traffic to German weather site wetter.com (+33%), weather.com (+11%) and accuweather.com (+10%).
The arrival of spring seemed to motivate people to get the start on home improvement projects and so we observed increases in the number of unique visitors to retailers such as lowes.com (+14%) and homedepot.com (+6%) in the month of April.
Check back with us next month for May’s AP 1000 to see what April showers will bring to the most visited sites on the web.