January 11th, 2012 | Published in Google CPG
[Cross-posted with the official Google blog]
In the amount of time it takes you to read this blog post, roughly 382 Android phones will be activated, 250,000+ words will be written on Blogger and 48 hours of video will be uploaded to YouTube. The world is moving faster than ever before, bringing us instant access and split-second connections to people and information.
Speed is important in technology, but equally essential in business. Consumer expectations are rising as we learn to take speed for granted; today’s email is tomorrow’s snail mail. In our hyper-real-time world, nanoseconds matter—which means we need to question old assumptions. How will we respond to consumer expectations as the demand for instant access to everything intensifies? How will we keep pace in a world that moves at web speed?
The new Speed issue of Think Quarterly explores these questions and more. Our SVP of Engineering Urs Hölzle shares our efforts to speed up the Internet, while Astro Teller, Director of New Products, dreams about the amazing inventions these improvements will unleash. Paul Gunning, CEO of Tribal DDB, talks about the rise of real-time marketing. And journalist Jeff Jarvis wonders if we’re really that fast after all.
We hope you enjoy the issue. Let us know what you think on +Think With Google. And if you’re at CES this week, drop by our Room to Think in the South Hall of the Las Vegas Convention Center and tell us your thoughts live. We’ll also host a Google+ Hangout there with Astro Teller, author of Speed of Dreams, on Thursday at 2pm PST.
Posted by Allison Mooney, Think Quarterly Editor