April 16th, 2007 | Published in Google CPG
Understanding how moms communicate and interact with media on a daily basis is an intregal part of marketing to this powerful demographic. According to eMarketer, 32.2 million moms are online in the U.S -- or 18.4% as a total percent of U.S. Internet users. We feel this group of tech savvy women is so important that Google's CPG vertical is holding a Moms Know Tech event in Chicago on April 24th.
The 3-hour seminar will include presentations by industry experts who will help us learn more about this segment of online users and the implications of their online habits for your brand. There will also be a panel of moms discussing their media habits, priorities, and technology attitudes and behaviors.
If you'd like to attend or learn more, please contact your account executive or account manager.