January 16th, 2008 | Published in Google CPG
In the last year we've seen a lot of success with campaigns in the Content Network, and we've heard from you that content campaigns are increasingly driving more clicks, more efficiently, than ever. We've blogged about best practices in our Content Network before, but for those of you who need a refresher, it encompasses thousands of sites and and multiple ad formats (text, banners, video, gadgets). Ads can be targeted automatically, using our keyword content targeting, or manually (you hand-pick individual sites or groups of sites).
We think a major part of the increased success is due to advertisers developing better structure and execution for their campaigns. Account managers and advertisers have learned what works well and are setting up strong, targeted campaigns from the get-go. And the sites themselves have changed: we're adding better sites and improved placements every day.
Jeremy Mayes had a great post a few days ago -- here are his thoughts on what makes the Google network great.