January 28th, 2009 | Published in Google CPG
Posted by Anastasiya Blyukher, Proposal Coordinator, CPG Central
According to an article from MediaPost's Karl Greenberg, Market research firm Mintel says that 54% of people who dine out regularly are cutting back on this expense because of the economy. Though consumers are trading restaurant booths for their dining room tables, they are by no means sacrificing on quality when it comes to what they eat. Below are several of the trends that Mintel predicts will steer consumers’ palates in ’09:
- Comfort food – In these difficult times, consumers are seeking comfort food – food that is braised, grilled, slow baked, or poached.
- Cocktail Revival & Innovation – According to Mintel, we'll see a comeback in classic cocktails, plus some innovation with ingredients like ginger, cucumber, and chili pepper, paired with gin, tequila, pisco, and framboise.
- Fresh Ingredients – This year, consumers will seek more organic and locally-grown foods.
- Mediterranean Cuisine – Food from this region is a rising trend among Americans, and consumers will satisfy these tastes with more specific - and authentic - dishes.
- Research of food's origins and prep – In 2009, consumers will increasingly take interest in the origins, health benefits, and preparation techniques of their food.