November 21st, 2011 | Published in Google CPG
In today's video, we hear from Ryan Charles, the founder and CEO of Consmr. Consmr is a ratings and reviews site for products in the food, home, and personal care spaces. The site's mission is to ensure that consumers make informed decisions about everyday products.
Ryan's a huge believer in the concept of the Zero Moment of Truth (ZMOT). In this video, he shares his thoughts on how the consumer's path to purchase is evolving and how online research is shaping purchase decisions, even in categories formerly seen as "low consideration."