October 5th, 2007 | Published in Google CPG
A new study report from InsightExpress, as reported by MarketingVox, argues that baby boomers' media usage and behavior, including for mobile technology nearly mirrors that of younger consumers. In this study, about 80% of consumers reported owning a mobile device, and the spread of mobile adoption was relatively equal across generations:
- Gen Y (ages 18-24): 85%
- Gen X (25-44): 82%
- Younger baby boomers (45-54): 80%
- Older baby boomers (55-64): 79%
More details here.