February 6th, 2009 | Published in Google CPG
Many brands relied on Google Search and YouTube's Sponsored Videos to drive traffic and votes to their Super Bowl ads. Sponsored Videos is a great way for video content owners to surface their videos against search terms on YouTube. With over 20,000 search results for "super bowl commercials," finding your video could be like a looking for a needle in a haystack.
Although their methodologies differed, Ad Blitz and USA Today's Ad Meter shared both Doritos' "Free Doritos" and "Power of the Crunch" in their five most liked Super Bowl ads. YouTube's Ad Blitz tracked users' "thumbs up" votes beginning immediately after the Super Bowl through Wednesday, while USA Today's Ad Meter tracked second-by-second responses by a panel of viewers during the Super Bowl.