May 21st, 2009 | Published in Google CPG
Little Changes, Large Results: 5 Things Marketers Can Do Now
In today's tough economic climate, it's increasing important for marketers to utilize resources effectively - in particular, media dollars - in order to maximize ROI. But often times, marketers overlook what's immediately achievable.
A few weeks ago, Google Analytics Evangelist, Avinash Kaushik, led a discussion on the 'Top 5 Things Marketers Can Do Now" in order to maximize ROI. We realize some of you may have missed the opportunity to hear Avinash speak, but may still be interested in the tips he was able to provide. As such, we've posted a recording of his talk onto the Google Brand Channel on YouTube, which you can access here.
After viewing this recording, you'll learn how to immediately implement Avinash's tips for using data-driven insights to guide your marketing message and media strategies. You'll walk away knowing how to improve marketing efficiency, drive insights into consumer behavior, and generate greater returns on your marketing investments.