November 9th, 2006 | Published in Google CPG
As you probably already know, Google announced an alpha test of Google Print this week. This BusinessWeek story has a concise description of Google Print, so we won't rehash the details. We think a couple of notable points are the number of newspapers that have signed up to participate and the targeting and real-time reporting capabilities that advertisers can use. The ability to target precisely and measure effectiveness are core attributes of AdWords (and online advertising in general), so it's great to see these capabilities extended to the print medium. Even better, we already have some CPG clients signed up to test it. We'll share more news on this when we can.
We'd be happy to talk to you about this and other initiatives further, so please let us know if you have any questions about these programs.