July 20th, 2009 | Published in Google Conversions
With search advertising, the route that a buying customer takes towards making a purchase on your website begins with their search query (your AdWords keyword). But it is the content of your ads that will determine if they ever actually reach your site. So we thought we would share the short video below which contains some of our best practices for creating winning ad texts. These will provide you with ideas to test when writing your ads, which will help to differentiate your business from the crowd and drive even more converting customers to your website!
Test the above optimisation tips by logging into your AdWords account today, and editing your ads to make your marketing messages even more compelling to your potential customers!
For more information, visit our content on ad text optimisation in the AdWords Help Centre.