July 9th, 2009 | Published in Google Conversions
Today we wanted to remind you of the range of free Google training available online. We're highlighting some upcoming webinars and online resources that could help you understand and improve your website conversions.
Posted by Evelyn O'Keeffe, Google Analytics Team.
The Google AdWords team run regular webinars on a variety of topics which you can attend for free. Some webinars are live, and others are recorded so you can access them on demand. The English language webinar calendar can be found here. (Webinars are also offered in other languages, find out more here).
Below we have highlighted just some of the topics we thought would be of interest to Conversion Room readers...
August 19th 2009 3pm - 4pm British Summer Time (GMT +1)
Join the product team for an overview of how Conversion Optimiser works and learn how you can get more conversions at a lower cost per conversion from your AdWords search and content campaigns.
Tracking your AdWords Return on Investment
September 9th 3pm - 4pm British Summer Time (GMT +1)
This webinar will show you how to better convert online clicks into profit for your business using AdWords Conversion Tracking and Google Analytics. We will show you how to get started with these tools in order to anaylse your return-on-investment and make informed decisions in your AdWords account.
Websites That Work: 10 ways to convert visitors into buyers
September 16th 3pm - 4pm British Summer Time (GMT +1)
This webinar will explore the common website design pitfalls and techniques to avoid them. It will also show how leading companies have used free Google analytics and testing tools to dramatically improve conversion performance.
You can also access on demand webinars, check out the recorded sessions below:
Google Analytics I: Getting started & tracking conversions
Google Analytics II: Managing your Google Analytics account set up for best results
Google Analytics III: Report navigation & analysis of AdWords data
Website Optimiser - Test & enhance your website
Google Analytics Learning Modules
A few months back we announced the launch of the Google Analytics IQ, an individual qualification you can take to show your proficiency in Google Analytics. You can improve your knowledge of Google Analytics for free by following our online tutorials within the Conversion University.
If you want to go on and take the exam you can do so by visiting this page.
We'll continue to keep you updated regularly about Google webinars and trainings on the Conversion Room. In the meantime we hope you find these free resources useful!