November 13th, 2007 | Published in Google Checkout
If you're a Google Checkout merchant, you're probably interested in learning about other Google products that can help you run your website and increase sales. In particular, your website needs its own search engine so that visitors can find products that interest them; Google offers a number of solutions for this. Thousands of businesses use our hosted search and appliance solutions, but we've found that many Checkout merchants aren't as familiar with these products.
In July, we launched Custom Search Business Edition (CSBE), which enables you to quickly create a hosted search engine for your website that uses Google's index and relevance algorithms. CSBE has a number of great features, but perhaps most interesting is an XML API that allows you to completely customize the look and feel of your search results. Currently, CSBE does not allow you to directly control your search engine's crawler, so if you want to ensure that certain URLs are regularly indexed, you may want to consider using a Google Mini instead. The Google Mini is an integrated hardware and software solution for creating a search engine. Compare our site search solutions in more detail.