August 23rd, 2006 | Published in Google Checkout
At SportsCloseouts.com we specialize in selling name-brand sporting goods at steep discounts. We decided to offer Google Checkout because we wanted to provide our customers with a more convenient checkout process.
In addition to improving our customers' shopping experience, Google Checkout has helped us generate more sales and lower costs. Since we first started offering it last week, we've processed over $2,000 in sales through Google Checkout. And because of our investment in AdWords, we've already saved $50 in transaction fees. The Google Checkout badge has also substantially increased the traffic we receive from AdWords—in just the last week, our average clickthrough rate has increased by 67%, from 1.5% to 2.5%. We've also seen our cost per conversion come down.
Overall, we're very pleased with our experience with Google Checkout. In only a week, it's exceeded all of our expectations, and we're excited about growing with the product.