September 25th, 2006 | Published in Google Checkout
As an early partner in Google Checkout, we at Odimo anticipated an increase in traffic and sales to both of our sites, www.WorldofWatches.com and www.Ashford.com. The results thus far have been impressive: the Checkout badge on search results has definitely increased our clickthrough rates and driven sales.
The ease of use and the confidence of the security of Google Checkout has enhanced our ability to meet the online shopping needs of our new and existing customers. Through both our sites, Odimo has benefited greatly from our involvement in the Google Checkout program. As the badge becomes more and more recognizable and more users begin to use Checkout for their online purchases, we should see even more revenue. And we look forward to working with Checkout through the upcoming busy holiday season and taking advantage of all of the benefits it offers.