September 11th, 2006 | Published in Google Checkout
We recently launched a new feature on Froogle, Google's shopping site, that makes it easier for shoppers to find products from stores that accept Google Checkout. Say you've signed up for Google Checkout and made your first purchase. You can make better use of that account by starting the search for your next purchase on Froogle.
Try a search for running shoes and then click the "Google Checkout Stores" link at the top of the page in the "Stores" column. We'll show you products that you can buy with Google Checkout, which means you can complete the transaction without having to fill in your address and credit card number all over again. In addition to making it easier for shoppers to find Google Checkout stores, this feature is one more way Checkout helps merchants attract more shoppers and sell more online. If you're a Checkout merchant and would like to participate, see these Google Base instructions.