ITV, the largest commercial television network in the UK is moving from Microsoft Exchange to Google Apps as part of its broader strategy and five year Transformation Plan to change the ways the company works. The move will improve communication, fuel collaboration and stimulate creativity throughout the organization.
The media industry thrives on change and is constantly reinventing itself. Add to it its mobile, often freelance or contracting workforce, and you will find that old ways to communicate and collaborate simply won’t cut it any longer. With a suite of applications that are designed for teams and built for the web, ITV decided that Google Apps was the perfect match for their transformational requirements.
Google Apps will give ITV employees (up to 7,000 permanent staff and contractors) more flexibility in how they communicate and share information across the business. Gmail with the integrated instant messaging tool will make communication easier; Google Calendar will boost efficiency by helping to schedule meetings and events with shared calendars; Google Docs will allow staff to create, edit and share documents, presentations and spreadsheets in real time; and Google Sites and Google Video for Business will also facilitate collaboration.
ITV employees will also use Google Chrome as its standard browser. The company will begin to roll out the new technology over the next 18 months.
Paul Dale, ITV’s Chief Technology Officer, said, “When I arrived at ITV, one of my tasks was to implement a company-wide plan for workplace technology in order to enable our staff to deliver ITV’s Transformation Plan. The move to Google Apps will offer us the depth and scope of service we need to transform our internal ways of working across the business.”
ITV is the latest UK media company to make the move to Google Apps, following The Telegraph and The Guardian.