March 5th, 2014 | Published in Google Analytics
The following was originally posted on the Inside AdWords blog.
When you log in to AdWords Express today, you’ll notice that it’s now easier to find the information that’s important to you, whether you’re on your phone, tablet or laptop. After gathering feedback from AdWords Express users, we’ve redesigned the dashboard with ad performance stats front and center.
|See how many views, clicks and calls your ad has received from customers on different devices|
Check your ad’s performance on the go
It’s easy to manage your advertising, even when you’re away from the office. For example, to check how many customers have seen your ad from their tablet (while using your own phone) just look under the “Views” graph.
|Check your ad’s performance on the go|
Go beyond the click with Google Analytics
Now you can see more details about how users interact with your website after clicking your ad by linking your Google Analytics and AdWords Express accounts. Once you connect your accounts, you’ll see a new card on the AdWords Express dashboard (as well as in your Analytics account).
|Google Analytics information in AdWords Express|
To learn how to link Analytics and AdWords Express, visit the help center.
If you have additional feedback on this new design, please let us know. And if you haven’t yet started using AdWords Express, you can sign up today.
Posted by Francisco Uribe, Product Manager