September 8th, 2010 | Published in Google Analytics
Today, we announced the launch of Google Instant, a new Google.com interface that shows relevant results while the user types. This exciting new search interface applies to both search results and related ads. We expect Google Instant will help users find what they’re looking for faster. With this change, you might notice some fluctuations in AdWords impression volume and in the distribution of organic keywords. For example, you may find that certain keywords receive significantly more or fewer impressions moving forward.
To read more about how this change affects AdWords advertisers, please visit the Inside AdWords Blog. Users of Webmaster Tools should also see their post about Google Instant.
Update at 5:10pm PST: Clarified that you may see a change in the distribution of traffic of organic keywords.