March 19th, 2009 | Published in Google Analytics
SES New York is next week and Google Analytics will be there. You can come by the booth to meet members of the team and learn more about the latest features.
Here are a couple of sessions that you might enjoy:
Pay Per Conversation
Tuesday, March 24th, 1:45pm to 2:45pm
Sandra Cheng, Product Manager for Google Website Optimizer, and Bryan Eisenberg, will discuss a different approach to looking at your website's visitors. Every click is a potential customer trying to engage you; will you continue the dialogue or have them bounce off your landing page just moments after they arrive? This session will show you how to identify missed conversations and what you can do to improve them and your PPC ROI.
Google Workshop: Maximizing Your Website's ROI
Wednesday, March 25th, 4:00pm to 5:15pm
Alex Torres, Product Marketing Manager for Google Enterprise, will talk about some of the many tools Google offers site owners can use to improve their website's return on investment. He'll also be giving a more in-depth look at Google Site Search.