September 1st, 2009 | Published in Google Analytics
The first episode in the three part "Data Driven Discussion" series about bottlenecks to implementation focused on large, enterprise-class companies. In this episode, we ask our experts Nick and Avinash the question, "What obstacles does a small-to-medium sized business face in implementing analytics?"
SMBs are often more nimble than large businesses but resource-constrained with everyone working overtime. A lot is at stake. In this environment, analytics can have a huge impact, answering questions and giving guidance through data to back up major decisions.