February 6th, 2013 | Published in Google Affiliate Network
Over the past few years, Google Affiliate Network has helped advertisers and publishers grow their businesses with the right mix of technology and data insights. We’re pleased to share these stories with you on our blog.
Paul had three key reasons in mind when transitioning the eFlorist affiliate program to Google. He wanted to grow affiliate-generated sales by 10% within one year, improve the quality of their publisher base, and leverage reporting insights to uncover new growth opportunities.
After first launching the eFlorist program with Google Affiliate Network, Paul noted that he "was very impressed with the reporting as well as the tools to recruit new affiliates." Paul focused on building publisher relationships, using the Recommendation engine to identify new affiliates, and partnering closely with the Google Affiliate Network team to make sure his program had a strong network of high-value publishers. Within a few months, eFlorist also began to use their Google Merchant Center product feed to scale their product catalog to affiliates.
While executing these initial measures, eFlorist started to see a notable sales impact in their program. Within six months, the results spoke for themselves: eFlorist’s affiliate channel revenue grew 40%, well above their initial 10% benchmark. In turn, affiliate marketing’s share of total online sales grew from 15% to 20%, satisfying Isaia and his team.
To learn more about Paul Isaia and eFlorist, read the full case study.
Posted by Will Heidrich, Account Executive