Richard Petty Driving Experience puts Conversion Optimizer in High Gear, winning the Conversion Champion Challenge
September 2nd, 2010 | Published in Google Adwords
Back in June, we announced the Conversion Champion Challenge, a contest to help motivate you to get your conversion rates in shape for summer. Many of you embraced the challenge - with increased profits to show for it! However, one advertiser stood out among the rest as the true Conversion Champion. We’re delighted to invite Elliott Antal from Richard Petty Driving Experience, to the Google Headquarters in Mountain View, CA, to spend a day with the Google Conversion team. Elliott told us a bit about his journey to the finish line:
“The Conversion Champion Challenge was the perfect opportunity [for Richard Petty Driving Experience] to try some new tools in regards to our paid search marketing.
Richard Petty Driving Experience is the world's largest provider of NASCAR ride and drive entertainment and the exclusive stock car experience at premiere tracks such as Daytona International Speedway, Las Vegas Motor Speedway, and Walt Disney World Speedway. A conversion for Richard Petty Driving Experience is a completed e-commerce transaction. Customers have the opportunity to purchase a ride, drive, or merchandise through www.DrivePetty.com.
On June 11, we activated the Conversion Optimizer for our primary search campaign. In the time after the activation we have seen our conversion rate increase by 10% and cost-per-acquisition drop 2%. We’ve also seen our clicks double, with average cost-per-click decreasing by 30%. Conversions are coming in at a healthy pace while maximizing the reach of our budget. Conversion Optimizer has most certainly made a positive impact on our account and performance is continuing to improve over time.”
Well done, Elliott! We look forward to meeting you in person and exploring more ways to boost your ROI.
To learn more the Conversion Optimizer, an automatic bidding tool for increasing your ROI, visit the Conversion Optimizer site.
Posted by Miles Johnson, Inside AdWords crew