June 18th, 2009 | Published in Google Adwords
The basics of AdWords, such as bids, budgets, and Quality Score, haven't changed with the new interface. Still, every once in a while, you might find yourself asking, "Where did that go?" Here's a set of pointers to help you pick up where you left off in the previous AdWords interface.
Search my campaigns
In the previous interface, you could search your campaigns using a search box in the top corner of your account. In the new interface, we've replaced this functionality with text filters. You can now search for ads or keywords across your account by setting up a text filter. For searches you run often, you can save the filter to quickly access it at any time. Filters allow for more than just searching though, and you can read our earlier post to learn more about how filters can help you zero in on the data you care about most.
Keyword destination URLs
If you'd like to edit the destination URLs for individual keywords, you can do so by clicking the checkbox next to the keywords you'd like to edit, and then clicking on the "Edit" button at the top of the table. This will open up all keyword fields for editing, including the destination URL. If you'd like to see your destination URLs in your Keywords tab all the time, you can do so by customizing columns. By customizing columns, you can also find additional metrics like Quality Score that you might want to view and add them to the table.
In the previous interface, you created negative keywords by adding a - sign to them. For example, you would add -free if you didn't want your ads to appear for searches containing the term free. Negative keywords were also mixed in with your regular keywords in your overall keyword list. With the new interface, negative keywords now have a home of their own. You'll find a section for negative keywords under your regular keywords in the Keywords tab. You can also view your campaign and ad group level negative keywords side by side.
Google Analytics and Website Optimizer
Where did the Analytics tab go? If you're looking for Google Analytics or Website Optimizer, you'll now find them under the Reporting tab at the top of your account.
If you'd like a side-by-side comparison of how to complete common tasks in new interface, we have a What's Changed page on the New Interface website.
Finally, we're providing webinars as another resource to help orient yourself in the new interface. The first webinar is tomorrow, June 19th at 11 AM PDT, and there's still time to register. We've scheduled the second webinar for June 26th also at 11 AM PDT.
We hope to see you at a webinar, and please continue to send us feedback on the new interface.