September 3rd, 2010 | Published in Google Adwords
Cross-posted from the Google Mobile Ads Blog
Do you have several business locations in one city? For example, are you a national retailer of consumer electronics who wants to increase foot traffic to your Los Angeles area stores?
Every day, consumers are using their high-end mobile devices to find directions to local businesses, making mobile an ideal way to reach this audience. We’re excited to streamline this experience by announcing a new enhancement to the location extensions ad format: location extensions with multiple addresses. This new feature will ensure that your customers connect with the right location of your business at the right time.
Now available on Google Maps for Mobile (GMM) versions 4.4 and above on Android devices, location extensions with multiple addresses allow consumers to find the most relevant location of your business on a Google mobile map.
Featuring your business location alongside your mobile ad is a powerful method to drive foot traffic and in-store sales. For instance, if a potential customer is looking for a wireless communications store like Sprint, an ad within GMM can display all Sprint locations near them. This not only delivers a relevant search experience, but also enables customers to visit the closest and most convenient Sprint store location.
Here’s how location extensions with multiple addresses work:
- Based on a user’s search and location signals, AdWords can display a clickable banner with the option to show all locations for a particular business in Google Maps for Mobile.
- When the “Show all” banner is clicked, the map displays just the locations of your business as indicated by your business icon. Using your business logo as the icon is a great opportunity to build awareness and loyalty for your brand.
- Clicking on a specific business location leads the user to a page with more details about the business -- including ad text, business address with directions and the ability to call or visit the website.
- After the search is completed, the business icon and location are automatically saved as a GMM Layer and will continue to appear on the map in subsequent search results until turned off by the user.
To take advantage of this enhancement, you must be a primary business owner and have enabled location extensions within your Google Places account. Additionally, your campaigns must target the iPhone and other high-end mobile devices with full mobile browsers. You will only be charged when users click on the website URL or the phone icon displayed on the details page of a particular business location.
Location extensions with multiple addresses launched for desktop earlier this summer and we’ve worked hard to bring it to mobile. For now, this feature is only available on Android devices, but we hope to expand to other platforms in the near future.
Location extensions ad formats can show in the United States as well as a number of other countries. To learn more about location extensions with multiple addresses, please visit our Help Center.
Posted by Surojit Chatterjee, Google Mobile Ads Product Manager