September 22nd, 2010 | Published in Google Adwords
Ad Sitelinks is an AdWords extension feature that allows you to extend the value of your existing AdWords ads by providing additional links to specific, relevant content deeper within your sitemap. Rather than sending all users to the same landing page, Ad Sitelinks will display up to four additional Destination URLs for users to choose from. These links can help you improve your clickthrough rates and shorten the path to conversion. Learn more about Ad Sitelinks, including how to set them up and manage them in your account in this short, online course.
This course is best suited for advertisers who are comfortable with text ad management.
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If you have a few minutes to spare, check out some of our other courses in the AdWords Online Classroom.