June 27th, 2011 |
Google Adwords, Youtube
Google offers the world's largest online video audience, based on users of Google.com search, our partnerships with top video publishers across the Google Display Network, and the reach of YouTube, the world's largest video property. On YouTube alone, users generate 3 billion video views daily and upload 48 new hours of video per minute. The online video market is huge for users, and we believe this means it also holds a lot of potential for online advertisers.
For those of you who are already passionate about this large and growing market, we’ve just launched a Video page on Ad Innovations -- your destination for exploring our latest advertising developments.
On this page, you can learn about new video innovations that can help you prepare your campaigns and promote your business.
Prepare your campaign
Check out our new Video innovations page and send us feedback on these new features. We’ll add more items to this page as we bring new video advertising features to you.
Promote your business
- TrueView video ads by YouTube - Give users choice and control over which advertisers' messages they want to see and when. Pay only when a user chooses to view your ad, increasing your view count on YouTube.
- Video extensions - Include click-to-play videos for trailers, previews, and product demonstrations that play right below your ads on Google.com.
- Media Ads - Discover new ways to target, pay for, and experience video ads on Google.com.
If you're new to video advertising, start with the basics. We have online resources available where you can learn about all our video advertising solutions including YouTube advertising.
Posted by Lauren Barbato, Inside AdWords crew