April 13th, 2009 | Published in Google Adwords
If you're in San Francisco next week, come see us at the ADSPACE conference and expo on Wednesday, April 22nd. This first-time event will teach advertisers how to maximize returns from contextual advertising platforms, like Google's content network. ADSPACE is taking place alongside ad:tech San Francisco and will be a gathering for small to mid-sized advertisers and publishers– it’s a great opportunity to network with us, and other advertisers and publishers.
Members of the Google AdWords team will be present at ADSPACE, and here are a few sessions where you can hear from them, which we think you'll enjoy:
Back to Basics in 2009 - Follow the User (Keynote)
Wednesday, April 22nd, 9:00am - 10:00am
In this session, Brad Bender, Product Management Director at Google, will cover an insights-driven approach to understanding what web users and prospects want, how publishers can use that information to build a better online presence, enhance the user experience and, ultimately, drive the best possible results.
Workshop Series: Placement vs. Content Ads
Wednesday, April 22nd, 2:00pm - 2:30pm
Find out the differences between the various targeting options offered and how your advertising approach to each option must take these differences into account.
Speaking: Rajas Moonka, Group Product Manager, Google
Tools and Technologies: Using Targeting and Optimization to Achieve Success
Wednesday, April 22nd, 10:15am - 11:15am
With hundreds of thousands of publishers across various contextual networks, as well as text, video and graphical ad units, managing a contextual advertising campaign can often feel overwhelming. This session introduces advertisers to cutting edge technologies that make contextual advertising easier and more profitable. Andrew Silverman will be specifically speaking about the role Google's Conversion Optimizer plays in making this happen.
Speaking: Andrew Silverman, Product Manager, Google
If you register for a conference pass with our Google promotional code ADSPACED, you'll receive a 20% discount on the price. With the ADSPACE conference pass you'll have access to all ADSPACE sessions and keynotes, an ADSPACE attendee lunch, and the ad:tech San Francisco Exhibit Hall. You can find additional information on the official site, including the complete conference schedule, who’s speaking, and who’s already signed up to exhibit.
We hope to see you in San Francisco next week!